As skincare industry targets children, 海角换妻 is pushing back

Where We Live

As skincare industry targets children, 海角换妻 is pushing back

By Chloe Wynne,

Published April 7, 2025 at 7:15 AM EDT

File: Sign at the main entrance to a Sephora store in Manhattan.

A new retail trend known as 鈥淪ephora Kids,鈥� refers to tweens and young teens who emulate the beauty and skincare routines of adults.

Beauty retailer, Sephora, has seen their customer base of 9 to 12 year-olds . That鈥檚 according to Forbes.

But healthcare experts warn that many beauty and skincare products contain ingredients that are harmful to children.

海角换妻鈥檚 Attorney General, William Tong, has launched an investigation into Sephora鈥檚 marketing strategies aimed at kids, tweens and teens.

This hour, we explore the beauty industry鈥檚 impact on children, and how local leaders are inspiring confidence that is more than skin-deep.

GUESTS:

Jessica DeFino: award-winning beauty reporter and critic,
Maria Ogundolani: Program Director,

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Where We Live

Chloe Wynne

Chloe Wynne is a producer for 'The Wheelhouse' and 'Where We Live.' She previously worked as a producer and reporter for the investigative podcast series, 'Admissible: Shreds of Evidence,' which was co-produced by VPM and Story Mechanics and distributed by iHeartRadio. She began her journalism career at inewsource, an investigative newsroom in San Diego, Calif., where she covered housing, education and crime. She earned her master鈥檚 degree from Columbia Journalism School in 2021, where she focused on audio storytelling.<br/>

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Catherine Shen

Catherine is the Host of 海角换妻鈥檚 morning talk show and podcast, Where We Live. Catherine and the WWL team focus on going beyond the headlines to bring in meaningful conversations that put 海角换妻 in context.

See stories by Catherine Shen