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Sunscreen myths sizzle in heat of online misinformation, skin experts warn

FILE - A woman applies sunscreen in Bavaria, Munich on June 17, 2019.
Sina Schuldt
/
Getty Images
FILE - A woman applies sunscreen in Bavaria, Munich on June 17, 2019.

In an age of social media falsehoods, it’s perhaps no surprise that sunscreen, a summertime staple, is now having its own moment in the virtual sun – withering under the haze of online misinformation.

As The New York Times , multiple surveys indicate a distributing trend among younger adults who seem to be “slacking on sun safety,” due to myths they encounter online about sunscreen and skin cancer.

“These myths do proliferate, and they often get more views than the accurate information that's out there,” said Caroline Hopkins, a reporter who recently reported on sunscreen for the Times. “There's a lot of people that call themselves experts, who don't have any credentials.”

Speaking on ǻ’s “Where We Live,” Hopkins cited a recent survey conducted , which found 37% of 18- to 26-year olds said they only wore sunscreen when someone nagged them about it. found more than one in 10 adults under 35 believed the myth that wearing sunscreen everyday is more harmful than direct sun exposure.

Myths about so-called “base tans” providing protection from the sun also perpetuate falsely online, said Dr. Kelly Olino, an assistant professor of surgical oncology at Yale School of Medicine.

“After you have your base tan, that’s already damaged skin,” Olino said. “So you're actually more susceptible to additional skin damage than what you were before.”

That damage can include a variety of skin cancers, including squamous cell cancers, basal cell carcinomas and melanoma.

While sunscreen isn’t your only defense – shade and wide-brimmed hats can also provide protection from the sun – it’s a crucial way to keep your skin safe, Olino said.

“The important things are SPF at least of 30 or above, and apply it every two hours – and more often if you're sweating or going in the water,” Olino said.

Learn more

Listen to the full interview on “Where We Live”: Tanning dependence, skin cancer, SPF, misinformation — a deep dive into sunscreen

ǻ’s Tess Terrible and Catherine Shen contributed to this report.

Patrick Skahill is a reporter and digital editor at ǻ. Prior to becoming a reporter, he was the founding producer of ǻ Radio's The Colin McEnroe Show, which began in 2009. Patrick's reporting has appeared on NPR's Morning Edition, Here & Now, and All Things Considered. He has also reported for the Marketplace Morning Report. He can be reached at pskahill@ctpublic.org.

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SOMOS CONNECTICUT es una iniciativa de ǻ, la emisora local de NPR y PBS del estado, que busca elevar nuestras historias latinas y expandir programación que alza y informa nuestras comunidades latinas locales. Visita CTPublic.org/latino para más reportajes y recursos. Para noticias, suscríbase a nuestro boletín informativo en ctpublic.org/newsletters.

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ǻ’s journalism is made possible, in part by funding from Jeffrey Hoffman and Robert Jaeger.