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CT launches new campaign to warn kids and parents about illegally-packaged cannabis edibles

A frame grab from a video released by the Department of Consumer Protection and the Attorney displays some of the illegal look-alike cannabis products being sold around ǻ.
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DCP/Attorney General
A frame grab from a video released by the Department of Consumer Protection and the Attorney displays some of the illegal look-alike cannabis products being sold around ǻ.

A new public service ad warning parents of cannabis edibles that are illegally packaged to look like common kid snacks is now running in ǻ.

The begins with kids opening their school lockers. They find candy, and excited, they trade. But what looks like regular candy is really cannabis. Then Bryan Cafferelli, state consumer protection commissioner, walks down the school’s hallway with William Tong, ǻ’s attorney general.

“We want to keep our kids safe. We want them here,” Cafferelli says in the ad. “Not there,” Tong adds, standing next to an ambulance.

Since 2021, the ǻ Poison Control Center has received hundreds of calls regarding cannabis exposure in children — including kids under six years old exposed to cannabis edibles. The majority of those cases required treatment at a heath care facility, according to Tong’s office.

In an interview, Tong says now that ǻ has an adult-use cannabis market, “a lot of people think that means that they can do or sell whatever they want, and that's just not the case.”

“We have smoke shops, vape shops, convenience stores, gas stations, selling illegal products that are attractive to kids,” he says.

Residents over age 21 can legally possess and consume cannabis in ǻ. But products may only be sold in the regulated market and must meet testing and packaging requirements.

Packaging for edible cannabis products must be uniformly white and cannot be visually similar to any commercially similar product that does not contain cannabis.

Tong says his office needs more power to enforce these rules, which as of now consists of removing the product off the shelves and getting illegal sellers to pay fines.

“But they're civil enforcement actions and we could use more help from the criminal authorities and potentially more robust criminal penalties in our laws,” he says.

The ad warns parents to pay attention to where their kids are getting their candy and chips.

Sujata Srinivasan is ǻ Radio’s senior health reporter. Prior to that, she was a senior producer for Where We Live, a newsroom editor, and from 2010-2014, a business reporter for the station.

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SOMOS CONNECTICUT is an initiative from ǻ, the state’s local NPR and PBS station, to elevate Latino stories and expand programming that uplifts and informs our Latino communities. Visit CTPublic.org/latino for more stories and resources. For updates, sign up for the SOMOS CONNECTICUT newsletter at ctpublic.org/newsletters.

SOMOS CONNECTICUT es una iniciativa de ǻ, la emisora local de NPR y PBS del estado, que busca elevar nuestras historias latinas y expandir programación que alza y informa nuestras comunidades latinas locales. Visita CTPublic.org/latino para más reportajes y recursos. Para noticias, suscríbase a nuestro boletín informativo en ctpublic.org/newsletters.

Fund the Facts

You just read trusted, local journalism that’s free for everyone, thanks to donors like you.

If that matters to you, now is the time to give. Join the 50,000+ members powering honest reporting and a more connected — and civil! — ǻ.

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ǻ’s journalism is made possible, in part by funding from Jeffrey Hoffman and Robert Jaeger.